Category: Wordpress

Learn about WordPress

  • Best WordPress Plugins

    Best WordPress Plugins

    Do you know that website like The White House , Disney, Facebook Newsroom, MTV and some many more popular website use WordPress Content management system (CMS) to power their websites?

    Yes! WordPress is an awesome CMS.

    However, the core CMS does provide a lot of functional flexibility, the core software still lacks a certain degree of functionality.

    The core software of WordPress is a bit like an incomplete puzzle. WordPress plugins are the missing part.

    But the biggest advantage is a lot of free and paid plugins are readily available to use and you just have to install and use them.

    Plugins are like add-ons or bit of codes which can be installed to a WordPress. Users can install them to improve their WordPress site in various ways, including article enhancement, security, managing comments, and optimizing content to rank higher in search engines.

    In short, it can make a website look more professional, run faster, and enhance the features.

    The good news is there are more than 55,000 plugins to choose from the WordPress plugin directory and there are at least a thousand on third-party websites.

    The bad news is how do you choose the best WordPress plugins to use?

    Depending on your business you may require different plugins which different features and functionality.This guide brings you the best seven plugins that we believe every WordPress user should have.

    List of Top 7 Best WordPress Plugins

    • WP Rocket – The Best for Speed Optimization
    • Rank Math – The Best for Increasing Organic Website Traffic

    WP Rocket

    Speed Optimization is one of the important factors in SEO from the aspect of Technical SEO. WP Rocket is a plugin, used by millions of websites and helpful for making your WordPress good at speed.
    Most of the WordPress users are not aware of the coding for making their website optimized. For example, Removal of unnecessary code, etc.
    This plugin will automatically help you in speeding up your loading speed by making the necessary actions. Here are the features of this plugin:

    • It removes the cache of the page
    • It preloads Sitemap
    • It compresses the GZIP
    • It optimizes the database for faster fetching
    • Minify of CSS, JS loading
    • CDN integration
    • DNS Prefetching

    There are a lot of other features of this plugin that will force you to buy the premium account of this plugin.

    Rank Math

    Rank Math is one of the most effective SEO plugins for WordPress users. It allows you to manage the On-Page SEO of your website.
    The biggest advantage of this plugin is that it gets integrated with Google Search Console and you can get some essential information directly on your dashboard.

    image 1

    It helps to manage the tags like no-index, no-follow, no-archive. The plugin would also help you to focus on the specific keyword.
    Some of the features of Rank Math includes XML sitemap, Meta Description, Links, 404 errors, Redirects, Local SEO, Image SEO.

    Prepostseo

    We all know that the SEO factors are usually considered on the content and if your content is not potential then your SEO wouldn’t be so effective.
    Before applying the SEO implications, you should consider making your content up to the mark and Prepostseo can help you in this regard.

    image 2

    Here are some of the top features of Prepostseo:

    • It checks your content in the sense of SEO like readability score and some other optimization score
    • It checks the plagiarism in your content and checks the ratio of the plagiarism and unique content in your writing
    • It helps to remove the grammatical errors in your writing through providing the suggestion upon mistakes
    • It finds the broken links in your web pages which is an important SEO application
    • Besides these, there are a lot of other features for your website like counting the words and character of your content.

    SEMrush SEO Writing Assistant

    SEMrush is one of the popular brands for SEO experts and webmasters. They are also offering the WordPress plugin for WordPress users and through this, you can improve your writing skills.

    image 3

    This plugin helps make your content up to the Search engine algorithms. Some of the features of this amazing plugin are discussed below:

    • Firstly, it will analyze your content and give you a score for that content according to the readability and SEO measurement.
    • It suggests making your content friendly to read which is helpful for the audience and crawlers to understand.
    • For better SEO, it will also help you to make some changes in your content for better optimization.
    • It will allow you to add the keyword and get suggestions for making your content accordingly.
    • The biggest advantage of this amazing plugin is that it will let you know how much word count for the article you should have for the specific topic. Moreover, it will also let you know the number of keywords you should have in the content.

    Broken Link checker

    Broken links are one of the bad factors for SEO and users. Broken links are the external links that are placed in your content but the navigated web page though the link is not available.
    For example, you are placing the link to another site but the other web page or post is removed. These broken links are harmful to the ranking of your website because crawlers are very familiar with the links.
    This plugin will provide the feature of monitoring the broken links whether it’s pointing to the web page, comment, or any post.
    In case you are having a broken link, this plugin will stop the crawlers to follow the broken link for affecting your SEO.

    Conclusion

    As we know that WordPress is famous because of the access to plugins and readymade themes. On other platforms or through the programming language, it is quite tough to have the SEO factors applied to your site.
    However, the case is completely different on WordPress because the majority of the process is done through the plugins.
    The above-mentioned plugins can help you to make your website optimize to the search engine for better ranking.
    Most of the plugins which are discussed in this article are free to use while you can go for the premium if you are loving these plugins.

  • Top 5 websites to check Google Keyword Ranking

    Top 5 websites to check Google Keyword Ranking

    Google Keyword Ranking is an essential factor in Search Engine Optimization. Choosing the correct keyword is a crucial factor in digital marketing. It is not easy for website owners to track the keyword position in the search result. When you will understand which keywords are most profitable for your business, start following them with Google Keyword Ranking. It is necessary for SEO professional as well as website owners to check their Google Keyword Ranking for target Keywords.

    One of the important components of SEO is choosing the correct Keyword, making them rank and track the keyword position in pursuit”.

    Why you need a Keyword Rank Checker?

    • Other than tracking keyword position, a rank checker will also assist you in discovering new keyword opportunities.
    • Website owners need to discover a long-tail keyword that has traffic potential, which isn’t already saturated by other competitors. It should give them a better chance of getting high rankings.
    • Using a Google rank checker eliminates most of the guessing keywords and identify the organic keywords which are already ranking.

    And if you’re still questioning why you need to check your Google keyword rankings, have a fast explore the following image.

    Keyword need

    Looking for the best rank checker website in the market?

    Then you have to check and analyse Google keyword ranking and choose the one which will give you accurate result.

    Rank checker websites will show you organic search positions for your target keywords. This will help you to find out the effectiveness of your SEO strategies.

    How else you will  improve your methods if you don’t track results?

    Without wasting time, let us discuss the top websites that will reveal your best keyword and to check your target keyword position in Google.

    SEMrush

    SEMrush is an all-in-one platform that can give you a 360-degree view of your blog’s marketing performance. It is the best tool to check Google keyword ranking and also helps you to analyze the back-links as well as competitor’s research. To view your organic keyword ranking just follow the steps below.

    • Step 1: Enter the keyword or list of keywords you want to track.
    • Step 2: Enter the targeted country or location and device type.
    • Step 3: You can also mention your top competitor’s site to track the rank for your entered keyword
    SEMrush

    On the domain overview page, there is a section labelled “Top Organic Keywords” that means your blog is already ranking for that particular keyword. Beside from keyword rank checker SEMrush has tons of features for the area of SEO and Digital marketing.

    SEMrush overview

    Ahrefs

    Sometimes we have a tendency to get the additional  results then we use the Ahrefs for obtaining the keyword position. It’s a wonderful tool with excellent features. It automatically indicates what keyword your web site is ranking for. It additionally helps you for ranking on country wise.It is one of the SEO friendly Google keyword rank checker.

    Arhef  is an alternative tool that can match SEMrush’s  features mostly.

    • Step 1 : To create a new project, enter your blog address into “Domain or URL ” field.
    • Step 2 : Enter the keyword in the main field and separate with commas.
    Ahrefs

    Using this Ahref rank checker tool is a great way to find the desired data you want to monitor.

    AccuRanker

    Both SEMrush and Ahref are all-inclusive tools if you really want to do SEO.

    But if you want a true keyword ranking checker, you should give AccuRanker a look.Its give you accurate Google keyword ranking.

    • Step 1 : Enter your domain and enter the necessary details.
    • Step 2 : Add the keywords you want to track.(You can manually add the keywords, view keywords suggestion, or import keyword by a CSV file.)
    • Step 3 : If you use Google Search Console, you may link your account to automatically from your keyword data.
    • Step 4 : You only need to set up your domain.
    • Step 5 : To monitor your keyword ranking click Domain from the main menu and select your blog.
    • Step 6 : Switch over to the Keywords tab to view your tracked keywords.Accuranker

    SERPWatcher (By Mangools)

    SERPWatcher offered by mangools is among the top preference when it comes to usability. SERPWatcher is the latest edition which let you track keyword ranking for any domain and easy to check Google keyword ranking.

    • Step 1 : Entering your domain you can quickly start tracking.
    • Step 2 : Select a target search platform, and add your target keywords.
    • Step 3 : If you have a CSV file contain keywords, you can simply drag and drop into the tool.
    SERPWatcher

    MOZ Rank Tracker

    If you are a website owner, you might have heard already about MOZ. It is one of the highly authoritative blog on SEO. It has incredible SEO tools and products that help you increase your ranking. MOZ rank tracker gives the latest information from the search engine for the keywords you are targeting.

    • Step 1 : You don’t even have to check the keywords manually every single day.
    • Step 2 : Once you have login and entered the details you can directly get into your mail.
    MOZ rank tracker

    Conclusion

    Finding the position of your keyword and  tracking all the information is very important if you want to boost your website.If your keyword is ranking properly in search engine result page automatically you get more traffic because people give more importance to the top ranking websites in the search engine result page.

    Have you started analyzing on your website ranking? What is your favorite tool for checking your result? Please leave a comment below.

  • How to Get Current Page Name in WordPress

    How to Get Current Page Name in WordPress

    Getting the current page name in WordPress is a handy skill for those looking to customize or develop their websites. Here are two ways to do it, broken down into simple steps.

    This blog post will help you get current page name in WordPress. So if you are planning to create a WordPress plugin or want to fetch the current page then this simple code will be of great help.

    Understanding What You’re Trying to Do

    In WordPress, a page name refers to the slug or the URL part that identifies that page. For example, in the URL https://example.com/about-us, “about-us” is the page name.

    Method 1: Using Global $post Variable

    This method involves accessing the global $post variable to retrieve the current page’s name or slug.

    Step 1: Open the Relevant File

    Access the file where you want to display or use the current page name, like functions.php, single.php, page.php, or index.php.

    Step 2: Get the Current Page Name (Slug)

    Use the following code:

    global $post;
    $post_slug = $post->post_name;

    Step 3: Display the Page Name

    You can display the page name using:

    echo 'Current page name is: ' . $post_slug;

    Method 2: Using get_query_var Function

    This method can handle different scenarios, like when a static page is set as the front page.

    Step 1: Get the Page Name from Query Variable

    Use the following code to start:

    $pagename = get_query_var('pagename');
    if ( !$pagename && $id > 0 ) {
        $post = $absa_query->get_queried_object();
        $pagename = $post->post_name;
    }

    You can then use the $pagename variable as needed.

    Pro Tips

    Check if You’re on a Page or Post: Use is_page() or is_single() functions to ensure you’re on a page or a post.

    Use Proper Permissions: Always backup your site or work on a staging site first.

    Consider Child Themes: If modifying a theme, consider creating a child theme to avoid overwriting your changes during updates.

    Conclusion

    Getting the current page name in WordPress can be accomplished through two methods: using the global $post variable or using the get_query_var function.

    Both methods can be used for customizations or building special features on your site.

    Always take care when making changes to theme files, and consider using a child theme if modifying a theme you didn’t create yourself.

    Trouble Shooting? Get Help From Us

    This code works fine if done properly. But still, if you are unable to get current page name in WordPress then Request a Quote. Our WordPress support staff will be in touch with you within minutes and assist you.

    Apart from offering WordPress services and support, we also accept HTML to WordPress template conversion requests.

  • How To Speed Up WordPress Website?

    How To Speed Up WordPress Website?

    A WordPress blogger’s absolute delight lies in the heavy traffic he manages to capture on his blog. When you as a blogger see a lot of likes and, views you know your blog is working. But, this same traffic could be the reason for your WordPress going slow. The problem also could be inefficient coding being present on the site because of which the blog runs slow. The bottom line is that a slow blog is definitely not a good sign and, it is time to get it running fast. There are a few simple pointers which if followed would give you a good running site along the line.

    Upgrade with Releases

    The WordPress site keeps upgrading itself with the latest versions. You, as a blogger, should be aware of the latest running version of WordPress and, update your PC or laptop with the same. Chances are that the older versions have coding that does not run fast anymore. The capabilities of the older version would be different and, they would be upgraded in the newer versions. So, keep improving your WordPress version with the new release to keep your blog running fast. Of course, WordPress plugins also keep releasing their latest versions. Make sure you are updated with those versions too.

    Check for Unused Plugins

    Unused plugins can also be a cause for your blog running slow. Every plugin has a lot of script and code associated with it. When these plugins go unused, the script and code can overload your blog. This could cause your blog to run slow. It is very necessary to keep a check on the plugins being used. If you feel some plugins are of no use to you, make sure you remove them. It would help you fasten your blog a bit.

    The Code Cleaning

    Issues that need to be resolved within the code could help fasten your blog. Some bloggers have a habit of using a lot of space while coding their blogs. If you are one of them, check for these spaces and reduce them. They could be a significant reason for slowing your blog. Do not fill in your header with a lot of code. Get some in the body text too so that your blog runs just about perfect. Shorthand CSS is another way of getting the code a bit concise and, making the blog faster. Codes should be checked for in case you feel the blog is running way too slow.

    Minimize the Queries

    The PHP queries would also slow your blog a bit. For example, if a reader loads your blog and, there is a PHP query that is being resolved in the midway, the loading would take some time. It is better to avoid or lessen the questions while loading your blog. It would help you in a lot of ways.

    Whenever you feel your blog is running slow, check on to these pointers for an answer.

  • Guide to choose the best WordPress Theme for your website

    Guide to choose the best WordPress Theme for your website

    Are you wondering how to pick the best WordPress themes of 2023 for your website?

    There are literally thousands of WordPress themes out there – both paid and free versions! And picking a good WordPress theme can make or break the entire look of your site. Choose a good one and your website will look absolutely delightful and be compatible with all devices! Pick an erroneous theme and, well, your site won’t be so propitious. 

    The theme is the backbone of every WordPress Site. In a WP site, the theme plays the most important role – not just in how the website looks, but also how effectively it performs, loads, and functions. WordPress has an endless number of themes, all catering to different types of websites and different markets.

    So picking a theme in 2023 means it should unconditionally complement the contents of your site and make it run smoother, faster, and rhythmic. For example, if you are posting a social or political blog on your site, then you must go for a theme that boosts the readability of your pages.

    Why Choosing Right WordPress Theme Is So Crucial?

    Today, WordPress is the most popular and comprehensive Content Management System for web developers, bloggers, designers, and businesses.

    And when it comes to developing a WordPress website, the theme plays the most crucial role here.

    From making your website look eye-catching to boosting website usability and functionality, rightly chosen WordPress themes can make your site more resourceful and operational.

    Talking about the importance of a good WordPress theme – if you are not yet aware of it, here are some points to note down:

    • WordPress theme provides Multiple Website Usability to developers
    • It enhances the functionality, speed, and page loading of the site.
    • It provides faster loading effects to your users.
    • A new and wisely chosen theme keeps your site up-to-date always.
    • You can have error-free experiences while developing websites on WordPress.
    • The Latest WordPress themes hold the treasure of specifications and features for tech-savvy developers.
    • It provides comprehensive and easy multi-browser supports and compatibility.
    • A good theme always optimizes your webpages for search engines and social media platforms.

    Most Important Traits Of WordPress Themes For 2023 Websites

    In terms of features, specifications, and functions; WordPress themes are categorized into two varieties, i.e. Niche-Based and Multipurpose! While a niche-based theme is dedicated to specific industries, like a specially designed restaurant theme for the website of your eateries; a multipurpose theme is extremely flexible for all kinds of different websites.

    However, regardless of their types and categories; the best WordPress themes should have some must-have features and traits. If you are looking for a good theme for your WordPress website; then make sure to check the essential features beforehand.

    • Responsive Designs: The theme design you’re picking must be responsive to every mobile browser and must be retina-ready. It will make your site look eye-catching on all devices with different screen sizes and browsers.
    • Speed, Functionality & Performances: Speed, functionalities, and performances of your website completely depend on the theme you choose. So make sure to pick a theme with super-fast page loading and elevated user experience
    • Page Builder Compatibility: The theme must be compatible with all the essential and popular drag and drop page builders of WordPress. It will help you creating your own, custom landing pages whenever you need it.
    • SEO Optimization: Websites in 2020 are all about SEO-friendliness. The WP theme must come pre-loaded with all advanced SEO practices so that your site can achieve higher ranks in search results of leading search engines.
    • Social Media Friendly: The WordPress Theme must have secure integration with social media platforms like Facebook, Twitter, Instagram, YouTube, Google+, and Pinterest. It will increase the reach of your website and sharing content will also be easier.
    • Plugins Compatibility: Plugins are essential to enhance the functionality of a WordPress theme. Alongside pre-loaded plugins, WP theme must be further customizable to meet specific and varying needs of the site.
    • Upgrade & Support: Themes with support and auto-upgrade are two of the most seeming no-brainer features which can work as the backbone of developing and maintaining a WordPress site. These features make the theme useful in the long-run.

    Dos & Don’ts Of WordPress Theme Selection

    Dos

    • Do make a list of your anticipated theme features in advance
    • Do research about your niche market and targeted customers before choosing a website theme
    • Do explore similar kind of themes that suit your niche market
    • Do invest in good design, loaded with advanced features
    • Do choose themes with customized plugins and responsive designs
    • Do choose a theme that works out-of-the-box for your targeted market
    • Do focus on adding SEO < your title> tags in the theme
    • Do add some interesting options in your ‘404 error pages’ to allure users
    • Do make sure your theme folder to have all basic files
    • Do utilize template tags for the betterment of the site

    Don’ts

    • Don’t Pick A Overstuffed Theme, cluttered with unwanted features
    • Don’t skimp on credentials of the theme
    • Don’t hard code occupied URL’s into the themes
    • Don’t forget to check the navigation drop-down codes while picking the theme
    • Don’t choose a theme with Wasteful Google Fonts and Widgets
    • Don’t go for a theme with compromised or slackened web security features
    • Don’t pick a theme where users have to rely on multiple plugins simultaneously
    • Don’t overlook RSS Integration of the theme
    • Don’t overlook the simplicity of the theme designs and colors
    • Don’t release a WordPress theme on a website without a panel option

    Conclusion

    The variety of themes available for WordPress website development is endless and thus, it can be a little overwhelming to pick the best one. These days, WP Themes seem to be just everywhere you roll your eyes. However, focusing on some essential features can help you make the best choice. While responsive design should be your top priority for WordPress theme selection, analyzing other features closely will help you get a comprehensive and niche-friendly package for your site.

  • 9 Ways XML Sitemap Impact On Your SEO

    9 Ways XML Sitemap Impact On Your SEO

    Let’s make an online invitation card for search crawlers with XML sitemap to drive KPIs!

    As the market trends evolve, so does Google algorithms and SEO! What is considered the best practice today may be unworkable tomorrow.

    This is true for HTML Sitemaps & XML sitemaps. Both Types Of Sitemaps are as deep-rooted as SEO itself.

    However, XML is more consistent, profiting to SEO campaigns. Most digital marketers share a general understanding of XML sitemaps.

    They know that submitting an XML sitemap to Google Search Console is essential for SEO. But they may not know the particulars of implementing the XML file in the right ways.

    They don’t know the ways how Sitemaps can affect SEO key performance indicators (KPIs) for the website. This post explains more about XML Sitemaps.

    It discusses how they help the website rank better.

    XML Sitemaps – Giving A Glimpse Of This Vital Indexing Protocol

    When it comes to boosting the SEO rankings, XML sitemaps can be the best partner. XML or Extensible Markup Language is a machine language.

    It helps search engines to recite the pages. First introduced by Google in 2005, XML Sitemap acts as an URL inclusion protocol for search engines.

    In simple terms, an XML sitemap is a method to index your website’s URLs. It acts as a roadmap for search engines.

    Sitemaps direct search engines to the available contents on your site and reach them. It contains all relevant page URLs of your site.

    This helps Google, Bing, & Yahoo to understand your website structure.

    Which Websites Can Benefit From XML Sitemaps?

    Every website features several private, sensitive, and Duplicate Contents & tags pages. By sitemaps help you indexing only relevant pages for search engines. For example, if website has eight important pages; Google can find them all by a single visit to an XML sitemap file. It makes things convenient for search engines to index web pages. XML sitemap assists crawlers in faster indexation of pages. It is vital for the websites:

    • Have thousands of pages
    • Boast deep website architecture
    • Recurrently add new pages
    • Features rich media contents
    • Regularly change contents of the existing pages
    • Weak Internal Links
    • Lack of active profile for External Links
    • Suffer from orphan pages

    How Are Impactful XML Sitemaps For SEO?

    Today, it’s not just enough to optimize your website for search engines. You can’t have a higher ranking with SEO optimization only.

    To earn greater visibility online; XML sitemaps can be helpful. Google crawls a website and checks for important meta-tags and .txt files.

    It checks for other relevant data, defining the content as regards to the search query. When you create an XML Sitemap, it makes your webpages more visible for search engines.

    It is included on the website’s homepage with links containing all pages. Sitemaps allow searchers to have access to all of the information from every Web Page, right from the first page.

    It makes the crawled and indexed pages grow, leading to a higher page ranking.

    Considering Sitemap Points For Powerful SEO

    When you create and Submit Your Sitemap, you need to find some essential aspects. Each link must be paired with a Meta description of the content posted within the link.

    You need to add relevant keywords to the information available in these tags. Creating contents that are keyword-specific for the website is essential.

    Better quality contents and more relevant keywords mean higher SEO ranking. As a result of proper keyword selection, Google and other search engines easily find the pages.

    With this, you can climb up the SEO rankings in the results pages. If you want, you can customize the priority or hierarchy of the website contents.

    Benefits Of XML Sitemap For SEO

    XML Sitemap Generator can be beneficial for SEO in multiple manners. It passes more information to search engines. The exact purpose of a Sitemap is to allow Search Engine Spiders to crawl all the information they need from your site. The ways it can strengthen your SEO campaign include:

    URL Indexing

    It lists all URLs from every page of the site. It includes pages that would otherwise not have been found by search engines. By doing this, sitemaps let Google To Find the pages when searchers crawl for them.

    Prioritizing Pages

    Sitemaps give priority to essential pages for search engines. It boosts crawl priority for each of your webpages. You can enhance User Experience by adding a tag on your XML sitemap for a better roadmap.

    Informing Search Engines

    Sitemap lets you add optional tags to pass extra data to search engines. It makes them crawl your website more. The first one, “lastmod’ informs crawler when a page was last changed. The second one – “changefreq” informs how often a page should be changed.

    Rank Boosting

    XML enhances ranking on Search Results. It passes information back from the Google Webmaster Tool. It means you can access Googlebot activity to get better statistics. It is designed for search engine spiders.

    Quality Landing Pages

    Search engines can technically find URLs without any index. But having XML sitemap allows Google to get directed to quality Landing Pages. Indexed or ranked sitemaps boost credibility and make site more visible.

    Content Categorization

    It boosts the visibility of Page On Your Site by categorizing contents. Sitemaps ensure strong navigation structure. It lets search engine bots guessing relevant pages through quality contents. Content indexing all takes a WordPress plug-in like Yoast SEO, Rank Math or SEO Framework.

    Sidestepping Duplication

    XML Sitemaps helps to avoid syndication and content duplication issues. Sitemaps let Google know that you’re the original creator of the content. It makes Crawling And Indexing easier by eliminating unwanted links, spare contents, and inapt keywords.

    Visitor Information

    You can learn a lot about visitors by monitoring XML sitemap reports. You can find and fix errors, locate traffic sources, and analyze keyword searches. It helps you with improving contents, keywords, and attracts more traffic.

    Be Discoverable

    Using a sitemap creator to generate XML sitemap makes your site more discoverable. It is suitable for new websites web pages with feature-rich media contents. Sitemaps boost SEO ranking and drive more sales.

    Final Thought

    Concluding, these are nine primary ways how XML Sitemap Impact On Your SEO. By integration of a sitemap, a website can enjoy higher SEO ranking.

    It also ensures an optimal level of user experience. If incorporated properly, XML Sitemaps eliminates the entire risk of Google penalties and prohibition risks for the site.

    If you want to create and submit an XML sitemap for your site, let us help you! Fill up the contact form below.

    Our executives will get back to you within 24 hours.

  • How To Make WordPress Social Media Friendly?

    How To Make WordPress Social Media Friendly?

    Social media is now essential for increasing the number of visitors to your website, as well as improving the ranking of your site. However, visiting social networking websites is not enough. To tackle the full power of this medium, you need to integrate your website with popular social networks like Facebook and Twitter, Instagram etc. That is why it is essential to make your WordPress website as social media friendly as possible. You can increase brand awareness and boost the visibility of your website in a fast and efficient manner.

    Social media platforms have become more critical nowadays. Whether you are a business owner or decision-maker or a blogger or a thought leader, building a social media friendly website is essential.

    Some simple tips and tricks can help ensure that your site is like social media friendly as possible.

    Let us go through some of the things you must do to make your website more palatable to the social media giants.

    1. Social Media Follow Buttons Bar

    The social media follow buttons bar is a bar full of icons of the popular social media which are linked directly to your profile on these social networks. That means on clicking the Facebook icon; it will take the user to your Facebook page and click the Twitter icon will take them to your Twitter page.

    Features

    • Social media follow buttons bar is easy to use, with natural features.
    • This plugin helps you to quickly and safely add a smart bar with social media follow buttons and link it to any place (post content, page content, widget, sidebar, header, footer) of your WordPress website.
    social media follow button bar

     

    2. WordPress Call To Action

    WordPress Calls to Action works as a standalone plugin or hand in hand with WordPress Landing Pages & WordPress Leads to create a powerful & free lead generation system for your business. This plugin creates calls to action for your WordPress site. It gives site owners the ability to monitor and track conversion rates, run A/B or multivariate split tests on calls to action, and most importantly increase lead flow. It was specially designed with inbound marketing best practices in mind and will help you drive & convert more leads on your site.

    Features

    • Create beautiful calls to action on your WordPress site.
    • Create Popups Calls to Actions for improved conversion rates.
    • Quickly implement your custom call to action design or use our library of a custom call to action designs.
    • It helps to track conversion rates on your calls to action for continual optimisation.
    call to action

     

    3. Share Buttons

    Share Buttons by AddThis plugin helps you to increase traffic to your site with impressive social share buttons. The plugin supports over 200 social networks including Facebook, Twitter, Google Plus, Pinterest etc. So that you are free to add any social media you want to add in your WordPress website. You can choose whether to display the social sharing icons on your website homepage, archive pages, category pages, other pages or posts.

    Features

    • Its clean, customizable and simple share buttons are beautiful, quick to load and recognised all over the web.
    • In this plugin, you can get analytics on how your content is performing, such as your top shared content, referring to social networks and more.
    • After you register, these analytics are accessible by logging into your AddThis.com account and visiting your AddThis dashboard. Analytics include site page views, your top shared content, referring social networks, and more.
    share buttons

     

    4. Shareaholic

    Shareaholic is the world’s leading suite of audience growth and engagement tools. It allows you to add award-winning Social Share Buttons, related posts, content analytics, Ad monetisation, and more to your website. It will enable you to add promoted content, native ads and affiliate links as well. This plugin makes it easy for any website big or small to engage and grow their traffic, market their content, gain insight. And it all lives in a straightforward dashboard.

    Features

    • Make it easy for your visitors to share social content with their friends with Shareaholic’s award-winning Social Media Share Buttons.
    • This plugin is the ultimate set of Social Tools for your website.
    • The plugin increases page views, engagement, and time on site by highlighting related content & related posts that may not otherwise be discovered on your website.
    • Help your users rediscover your entire content by including related posts on all of your pages.
    shareholic

     

    5. Social Media Widget

    The Social Media Widget is a simple sidebar widget that allows users to input their social media website profile URLs and other subscription options to show an icon on the sidebar to that social media site and more that open up in a separate browser window. Another vital part of this process is to choose the right social media feeds, and widgets add an activity feed if your visitors comment on your WordPress website regularly. These widgets are particularly useful if you share fresh content usually, as your visitors will get a more in-depth insight into the latest news and comments from other people.

    Features

    • Choose from multiple animations like Fade In, Scale, Bounce.
    • It helps to choose whether or not to use the rel=”nofollow” tag in your links.
    • Create your own image alt/title tags for hover-over text.
    social media widget

     

    We hope this social media tips for WordPress helped you improve your social media marketing strategy. You can boost sales, increase your traffic and your ranking without spending any money, provided that you give attention to the aspects detailed above.

     

  • The Most Popular Marketing WordPress Themes to Unlock Your Company’s Success

    The Most Popular Marketing WordPress Themes to Unlock Your Company’s Success

    Nowadays, the promotion of goods and services on the Internet is the most effective tool for business marketing. A company or brand can communicate with its target audience directly, reducing the cost of advertising campaigns. That does not change the fact that a full-cycle marketing business is getting more and more popular.

    Such a business offers a full range of advertising services, including the development, production, and placement of advertising products in various media. Internet marketing agencies use multiple methods of promotion to get the maximum response from consumers in the online space.

    It is a well-known truth that your website is a powerful marketing tool to attract potential customers and increase your profits. A professional and fully-fledged website for digital marketing business is a must. Today you can create a web resource without any profound technical knowledge, the help of experts, and huge unexpected expenses.

    WordPress is the best choice of the platform to build your website on if you want to save your money, time, and energy. In just a few minutes a person, who has never been engaged in web development, can easily work with the site, add content, photos and so on.

    I would like to draw your attention to a beautiful collection of marketing business themes for WordPress. Each and every theme is crafted specifically for the digital marketing business to make your website high-quality and attractive.

    Here you go.

    Review of the Best WordPress Themes for Digital Marketing

    Business Marketing WordPress Theme

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    Imperion is an excellent example of a multipurpose corporate WordPress theme. This is the case when one business theme has a lot of potential to dress up any website and get your business to a new quality level. If you are running a company specializing in market research and development of solutions to increase sales, this is your choice. You will not need to acquire any coding skills to install and customize your website content. Elementor live page builder will make your experience effortless and enjoyable. A few more important features are listed below:

    • 100% responsive design
    • WordPress Social Login
    • Google Fonts integrated
    • Valid and clean HTML code
    • 4 blog layouts
    • Revolution slider
    • SEO-friendly
    • Friendly and effective 24/7 support

    Digital Advertising Agency WordPress Theme

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    Adverting is a good catch to promote your digital advertising agency on the web. You offer a comprehensive work for your client – strategy, brand development, efficient promotion and improvement of the sales activity. Describe the range of your services online in the most professional manner. The theme is built with a powerful Drag-n-Drop page composer which simplifies your website building tremendously. You will take advantage of 25+ modules, a library of presets, and drag-n-drop functionality. You can take control of each and every design detail of your website with no coding skills required. Pay attention to some other features below:

    • Cherry plugins
    • 15 topical images as a bonus
    • Streamlined 5-minute installation
    • Multiple layout options
    • Ecwid ready
    • Custom widgets
    • WooCommerce ready
    • 24/7 effective support

    Bitunet – Cryptocurrency Elementor WordPress Template

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    Bitunet is a premium Gutenberg-ready Crypto theme to open new possibilities of your market. An impressive collection of ready-made pages will spice up your website with a few clicks. You can easily and effectively display the trends of your market with graphics and other design elements. Your audience will enjoy the most attractive tables, graphs, and ratings. A powerful collection of Jet plugins will enhance the functionality of your website with no hassle. If you are willing to invest time and money in attracting quality traffic to your website, blogging will be in this case one of the most effective methods. Pay attention to the list below to discover some other benefits of the theme:

    • Ecwid ready
    • Elementor page builder
    • Optimized source code
    • Fully responsive design
    • Retina ready
    • Sample data installer
    • SEO-friendly layout
    • Long-term support

    Gutenberg Starter WordPress Theme

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    Gutenberg Starter WordPress theme is a brilliant solution to create simple, beautiful, and minimal responsive websites. Tell the world about the effectiveness of your marketing agency with the help of this free and modern WordPress theme. With blocks, you can insert, rearrange, and style multimedia content with very little technical knowledge. Valid XHTML + CSS code will guarantee an easy and convenient customization process. You will get all the updates for free once any are released. Moreover, if you are a newbie in web development, or you have any questions and concerns, you are welcome to contact 24/7 support team. A few more features come in the package:

    • 100% responsive design
    • SEO-optimized layout
    • Cross-browser compatible
    • Unlimited domain usage
    • Theme video overview
    • Extended menus capability
    • Detailed documentation
    • Various theme options

    Business Consulting WordPress Theme

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    Meet another powerful business consulting WordPress theme to boost up your business. If your project is related to effective solutions that combine marketing, design, and technology, do not miss TopConsult to build a fully-fledged website. Let’s check what is inside of this theme. No need to design anything, you are getting tons of attractive ready skins and pages for all occasions. Home page, About page, Services page, or Clients page – you will get lost in choosing the best skin for your website. Also, you can use blog functionality as a tool to attract and retain the audience, as well as establishing contact with customers. A few other features are listed below:

    • Mobile first paradigm at use
    • Tons of high-quality bonus images
    • One-click installation
    • WordPress Social Login
    • 4 blog layouts
    • Google fonts integrated
    • Valid and clean HTML code
    • Outstanding plugins

    Perfect Corporate WordPress Theme

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    This product is a powerful multipurpose theme which will work great for any type of business. No need to worry about getting coding skills and knowledge – it is installed and customized with a few clicks. The theme is mobile-friendly which means the ability to adequately view the site on all devices from which users browse it. Also, it is packed with 10 header top styles, 10+ footer styles, awesome King Composer page builder, and unlimited design customization options. 100% responsive design and cross-browser compatibility will ensure a pleasant and comfortable user experience. Do not hesitate to check a few other benefits:

    • WooCommerce ready
    • SEO-friendly layout
    • W3C valid HTML code
    • Flexible easy-to-use page options
    • Instagram feed
    • WPML translator
    • Blog module
    • Online documentation and video tutorial

    Startup Company WordPress Theme

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    If you are up to create a professional website for your project, pay attention to Startup company WordPress theme. It is a fresh and relevant solution for any startup and existing company. The theme features a great choice of eye-catching pages, Drag-n-Drop functionality, Jet plugin collection, and much more. No doubt, the theme will work at the maximum of its abilities, effectively solving tasks of your website. Do not worry if you have no experience in building websites, the most caring support team will be ready to answer your questions 24/7. Here are a few more features of the theme:

    • One-click installation
    • 4 blog layouts
    • Google fonts integrated
    • WordPress Live Customizer
    • 7 flawless headers
    • 3 different footers
    • SEO-friendly design
    • Cherry projects

    Dominer Business & Services WordPress Theme

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    Dominer is your choice if you are looking for an outstanding solution for your online business. Marketing companies take care of their own web resources first before promoting their business further. And this makes sense! This WordPress theme will be your good assistant to build the online presence of a highly professional company. The theme is extremely easy to install and customize with no coding skills required. As extra bonuses, you will get a great number of astonishing free images, visual composer builder, and booked appointment plugin to enrich the functionality of your web resource. Take a look at other advantages of the theme:

    • Max MegaMenu
    • WooCommerce package
    • Cherry services list
    • Google fonts integrated
    • SEO-friendly design
    • Well documented
    • Retina ready
    • WPML ready

    Digitalium – Marketing Agency WordPress Theme

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    Digitalium is an excellent web solution to spread information about your services to thousands of people and promote your own brand. It is 100% responsive and user-friendly, modern and highly functional. Elegant ready-made pages, one-click installation, outstanding plugins, and bonus images are among the features which are included in the package. Moreover, the theme is WPML compatible, so it has never been easier to promote your website all over the world. Colors, fonts, backgrounds, and other design elements are easily customizable to meet your expectations and business needs. Take a few moments to check other features:

    • 5 flawless headers
    • 2 different footers
    • 4 blog layouts
    • SEO-friendly design
    • Valid and clean HTML code
    • WordPress Live Customizer
    • Retina ready
    • Well documented

    SEOMarket – SEO Website WordPress Theme

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    SEOMarket is one of the bestselling SEO website WordPress themes. As a successful business owner, you should understand that any digital advancement starts with a website. Today, you do not have to spend a fortune and acquire specific coding skills to build a professional web resource. SEOMarket is your perfect choice to promote your marketing services on the web. It is a flexible theme that easily adapts to any browser and device formats. The package comes along with the latest widgets and includes unlimited Google fonts to create gorgeous text messages, unlimited color variations, and backgrounds that are easy to change. A clean and valid HTML code runs smoothly and fast. A few more features are mentioned below:

    • One-click installation
    • SEO-friendly design
    • Cherry search
    • Outstanding plugins
    • WordPress Live Customizer
    • Retina ready
    • Cross-browser compatible
    • Bonus images

    Loudin – Public Speaking Elementor WordPress Theme

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    Loudin is crafted with care for any business related to public speaking, life coaching, social and media projects. The majority of companies that do not have a website say it is because their industry is not online. At an affordable price, you can build a fully-fledged website with the help of Loudin. Besides a brilliant design that is ready for a business and startup site, the theme includes tons of customization features to create an exclusive website. Enrich your website with social media, JetElements plugin, fully responsive design, and many more other features to be competitive on the market. Pay attention to some more features below:

    • Elementor page builder
    • MegaMenu
    • Cherry plugin layouts
    • Retina ready
    • 4 blog layouts
    • Google fonts integrated
    • Valid and clean HTML code
    • 24/7 support

    Conclusion

    When it comes to building a website for a digital marketing company, you should focus on demonstrating your best work as you want to prove your digital knowledge to your potential customers. The website you design needs to be attractive, informative, and easy to navigate. Do not hesitate to choose the best WordPress theme from the collection presented above and express yourself on the web. After all, it is one of the most effective tools to advertise your business and increase your client base. Just a few clicks of the mouse will turn your website into attractive, functional, and user-friendly web resource. Go for it!

  • Choosing The Best WordPress Template – Your Comprehensive Guide

    Choosing The Best WordPress Template – Your Comprehensive Guide

    Are you up to powering a website? Welcome here! Some say that a website template takes 80% percent of website creation load off your shoulders. No doubt, the exact percentage depends on your specific needs and on the quality of the template. However, if you make the right choice, you get yourself out of spending a lot of time on powering a professional web presence.

    Structured Content Outline:

    The question is how you find the right theme for your website. And we’re about to provide you a comprehensive guidance in this regard. Read on and you’ll learn all the factors to keep in mind and all the steps to take to find your WordPress website design for years to come.

    Free or Premium?

    The first thing to decide on is the question: ‘To pay or not to pay?’ Free and premium templates are different in terms of quality, functionality and user experience they provide. In some cases, it makes sense to go for a free template. In others, you’ll never get any close to your goals with a free theme. So, let’s see, what you get with a free or with a premium template.

    What to Expect If You Go For a Free WordPress Template:

    • Basic design;
    • standard WordPress customization options;
    • no additional frameworks;
    • no visual builder;
    • as a rule, you get limited documentation and no live support;
    • quality of the free themes differs largely. Some are as high-quality as the premium ones, others are coded poorly;
    • the template might be discontinued any time. This means that the developer stops updating the template, and you may run into security issues with an obsolete theme.

    MalcolmY - Freelance Designer Personal Portfolio Lite Free

    Details

    What to Expect If You Go For a Premium WordPress Template:

    1. Trendy, visually advanced design.
    2. Oftentimes, a framework that brings you advanced customization options.
    3. Pre-built WYSIWYG website builder. For example, Elementor, WPBakery and Power Builder are among the most popular editors.
    4. Additional widgets that provide for a more visually engaging UI.
    5. Pre-built plugins that add general and niche-related features to your website.
    6. Clean and well-structured coding.
    7. More secure than free themes.
    8. SEO-optimized coding and additional SEO options may be also present.
    9. Often a delightful, highly professional live support (live chat, phone calls, tickets).

    Fancy Me - Fashion Blog Elementor WordPress Theme

    Details

    You Need A Free WordPress Theme If you:

    • have no goals of monetizing your website in the future;
    • don’t plan to modify the theme’s design beyond changing some basic fonts, colors and styling;
    • are more into running a personal blog and simply posting your content within a clean interface;
    • and, of course, you’re not ready to invest into your web presence for some reason.

    You Need A Premium Theme If you:

    • want to monetize your website;
    • want to build a web presence for a company, startup or any other business;
    • care about organic traffic and want to score higher on SERPs;
    • need professional integration of your website with social networks;
    • want to be sure that your template has no security breaches;
    • understand that having high-quality support on board can be a true time and money saver;
    • don’t want to spend extra on plugins and widgets;
    • And of course, you’re ready to pay around $50 – $100 for a theme as you’ll earn way more with your professional web presence.

    Choose Template Provider With Good Reputation

    To get a template of high quality that is built with valid, well-structured code, you need to search for it on the websites of leading template providers on the market. By doing so, you can be sure that you’ll get the template void of security vulnerabilities, glitches and bugs. Moreover, well-established template providers are prone to deliver templates that reflect on modern web design trends and bring you the richest functionality.

    Below, we list top WordPress theme providers that offer some of the most robust and polished themes on the market:

    1. WordPress.org
    2. TemplateMonster
    3. ThemeForest
    4. MotoCMS
    5. Mojo Themes
    6. ElegantThemes
    7. StudioPress

    Looking for a perfect theme for you, drop by a number of these marketplaces and use product filtering to see best templates in any given niche.

    Points to Consider Choosing a WordPress Template

    Now you know where you can look for your perfect WordPress blog themes. So, it’s time to educate you on what modern features you can expect to find in your template. You’re more likely to find the features listed below in premium templates.

    Go For Responsive Templates Only

    Forget about fixed-width or adaptive templates. As you need to accommodate for the needs of site guests, who visit your website from all the range of devices with different screen resolutions, go for responsive designs only, as they adapt to the full range of different screen sizes that are out there.

    Modern responsive templates are built with the help of Bootstrap3 framework. Their blocks rearrange to fit every screen size from small phone screens to large desktop PC screens. I advise that you go for a template that is also Retina-ready. This will ensure great display of finest image details on screens with high pixel density.

    Let’s see an example. TopRank is one of the most recent responsive WordPress business themes. The design it has is just exciting.

    TopRank - Corporate Digital Agency WordPress Theme

    Details

    The template claims to be 100% responsive. We suggest that you don’t take such claims for granted. Although the TopRank theme is actually fully responsive, other themes may not be equally faultless.

    To check the responsiveness of the template you’re about to choose, open its Live Demo. There, you’re likely to find buttons to switch among different screens. Test the theme demo in different screen resolutions. We also recommend that you run this test in different browsers. It’s often the case that a poorly-coded template misperforms in a certain browser only. This is us testing the TopRank template using a smartphone emulator:

    TopRank - Corporate Digital Agency WordPress Theme

    Choose a Niche-specific Template

    Your website design and content should go hand in hand. Always remember that you’re not looking for a beautiful template, you’re looking for a template that will make your website content presentation more efficient.

    At present, that’s not a great deal of trouble to find a template for the branch of industry that you’re working it. Be it fashion, photography, car repair, sports, education, consulting or food industry, you’ll be able to find a number of options that take different approaches to most appealingly present what you do.

    Niche-specific templates are good in the way that they account for psychology and convenience of your target audience. They adhere to the aesthetics of the websites in the given niche and deliver you the UIs that are the most effective for conquering your audience. On top of this, it’s great when your theme includes some niche-related functionality. Let’s see an example:

    Bettaso - Cafe & Restaurant WordPress Theme

    Details

    Obviously, Betasso is a restaurant website template. For its reasonable price of $75, it brings you such niche-related functionality as the premium Table Booking and Restaurant menu plugins. These plugins make your website more convenient than the site of your competitors. At the same time, you don’t have to pay developers to get such advanced functionality implemented.

    Go for a Template that Loads Quickly

    Are eager to impress your site guests with rich visuals and animated content? We’ve got to remind you that convenience of your website guests should be your main concern. Look for a template that comes with Live Demo and check, how quickly this Live Demo loads. This should take less than 4 seconds.

    It’s also great if your template comes with an animated pre-loader. Such pre-loaders occupy the attention of your website guests while your page loads. A pre-loader is a simple and at the same time wonderful solution to decrease bounce rate of your website.

    EMpower - Solar & Renewable Energy WordPress Theme

    Details

    Get a Template with WYSIWYG Editor

    The ease of template customization is not less important than its user-friendliness. We bet that your dream is to edit the template with simple drag-n-drop. For this, you need a visual editor. Actually, the editor that works best for the template is the one that comes with it.

    For example, it’s great if you get a template with pre-built Elementor Builder. With it, you can add content of different types (such as tabs, dividers, counters, progress bars, timelines, blurbs, diagrams, tables, etc.) and choose layouts from the layout library, as well as create your own ones. For example, 24.Storycle is the template that comes with this builder, as well as with a pack of additional content modules that you can use to quickly power different content blocks:

    24.Storycle - Multipurpose News Portal Elementor WordPress Theme

    Details

    Look for SEO-friendly Templates

    Your website’s position in search engine search results is a pretty important factor in your website’s popularity. WordPress engine is truly ‘loved’ by search engines, and you’re bound to beat the websites that run on other engines. To win over other WordPress websites you need advanced SEO options that let you rock the search results page.

    Look for a template that is built in accordance with recommendations of major search engines, such as Google, Yahoo and Bing, and you’re bound to be pleased by the number of users that find your website using simple Internet search.

    Hunt For Themes With Additional Plugins

    Look for the template that comes with a number of plugins in its pack. With these plugins, you can save a lot of money and get more out of your website. Of course, you can always deactivate the plugin you don’t feel like using. But it’s always better to have the plugins and use the ones you like, then to pay for plugins on top of the template price.

    Always pay attention, whether your template is compatible with popular WordPress plugins, such as BuddyPress, bbPress, Yeast SEO, etc. If you plan to turn your website into an e-store at some point in time, go for the theme that is either WooCommerce or Ecwid compatible. It’s better to think of such things in advance than have to look for another template once you decide to incorporate an e-store into your website.

    Don’t Skimp on Social Media Integration

    Opt for a template with strong social media options. You’ll definitely need social buttons in the site’s header and footer. What’s more, you’ll need social sharing buttons to get your posts viral.

    It’s great is your template incorporates these buttons. It’s even greater if it has widgets to display your feeds from different social media networks. On top of this, you can go for social media banners with the template. See an example below:

    Shopping & E-commerce | Fashion Accessories Animated Banner

    Details

    You Need Many Fonts and Color Options

    Having a limited number of fonts can actually turn out to be a tragedy. Integrating custom fonts to your WordPress website is definitely not what you want to learn doing. So, you need a template with all the 600+ Google fonts integrated. On top of this, you can get some extra fonts from your template’s provider to easily incorporate them to your theme.

    Nichodelia Font Pack Font

    Details

    Secondly, you need a sound recoloring tool. A WYSIWYG editor usually copes with this task. But if you plan to work without it, make sure your template brings you a number of color palettes or sound color customization options.

    Go for Templates with Support

    Round the clock support is a vital option if you’re not a professional web designer. Choosing the theme, check out the support getaways offered. Prefer templates with live chat and phone support to the ones with ticket/forum support. This is the best way to ensure that you get the needed assistance in a timely manner.

    Wrapping Up

    Congrats! Now you know how to find the right template for your website. You need to look for a template from a well-established template provider; your theme should be responsive, quick-loading, SEO-friendly and simple to edit. All these qualities are often offered by modern WordPress themes, so you’ll always have what to choose from.

    Stay tuned!