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What is SEO? A complete guide for Search Engine Optimisation

Do you know that if a website fails to appear on the first few pages of search engine results, then the chances of being discovered by users significantly decline, particularly when competing with other websites on the first page. Very less people rarely go beyond the initial search results page, and the percentage of those who proceed to subsequent pages is considerably lower. Therefore, achieving favorable rankings on search engines, a process commonly referred to as SEO, is just as crucial as the quality of the website itself.

SEO stands for Search Engine Optimization. The process of optimizing Web contents for flawless appearance within search engines. The main aim is to get organic traffic and sales to the website from organic search. SEO is the predominant aspect of doing online business.

Managing pertinence in front of search engines, especially like Google, is one of the significant challenges that online businesses are facing nowadays. It is an acknowledged assumption that on-site SEO is one of the most essential constituents every business needs to have during their commencement to search engine jurisdiction.

Hence following are some tips to guide you through to attain a preferably better ranking in front of search engines and captivate the attention of more visitors to your website:

Adding a blog

Addition of a blog to a site provides clients with better prospects to create content conveniently and systematically. By doing so, they can avail the benefit of adding contents frequently as well as can allow visitors to ask questions and clarify their doubts or leave comments since blogs naturally attract search engine traffic.

The blog also increases the effectiveness of the site and can also alleviate the possibility of plausible customers who may share it on Social Media websites. Implementing a blog or server-generated rotating content keeps the content fresh.

Moreover, Blogs also leads to the inflation of the size of the website over time, and this can, in turn, provide a significant SEO benefit in the form of an increase in website authority and a higher number of pages to leverage with internal links.

Adding Google Analytics and Webmaster Tools

Google Analytics is a free analytics tool that can provide clients with a variety of hypercritical data about their site and the way it is performing in the search engines. By the application of features such as Goal Tracking, Event Tracking, bounce rates and Intelligence, we can show clients the keywords, search engines and traffic sources that are inducing market or sales for their business.

You can sign up for Google Webmaster Tools, which have plenty of information that you can use to know in details about your keywords and web pages.

Reducing code bloat

Google’s spiders are exclusively looking for unique content, and JavaScript and CSS in the HTML code make it difficult for them to find it. Also, using codes excessively slows the page’s loading time, along with increasing the possibility of coding errors that may not be having any direct impact on the site’s SEO but still may prove to be an obstacle for the search engine spiders.

Making each page unique

It is a fact that we would not turn on the TV if it were just the same old programs. Similar is the case here. Google grades the appropriateness of every website primarily based on its contents, and always seeks great content which is not present anywhere else on the internet. And therefore the content of every page needs to be different not only from any other site on the Web but also from any other page on the same site. This factor escalates the concern of duplication of content, which is the fright of every site owner.

You can use the google keyword tool for keyword research or answer the public tool to know what people search for and write on quality relevant topics.

Using detailed meta description tags

<meta>description tags are those which appear in the search engine results pages – they provide the web surfer with an outline of the site.

Moreover, Google also uses meta description tags to distinguish between web pages. So we also need to be careful about describing each page differently to avoid any duplication of content. Furthermore, the inclusion of free offers, guarantees and a valid contact number can give a boost to the click-through rate on clients’ SEO ranking.

Removing repetitive wording from the website layout

It is essential to eliminate monotonous words from the website layout to prevent the major informative content of the site from being degraded in any way. If the content on every page is not unique enough, then there is the risk of the client’s site being penalised for duplication of content.

Adding footer links to every page

Footer links can be used to link between pages with the required keywords to rank for within the anchor text of the links because the major problem is that most pleasing website designs use graphical, JavaScript or Flash navigation that doesn’t use anchor text.

Creating a separate web page for each keyword or keyword phrase

The most effective and best way for a website to rank for a particular keyword phrase is to develop a web page targeted to that specific phrase with the keywords in the <title> tag, <meta>description tags, <h1>, body copy and URL. By creating a webpage devoted for every product or service separately, a good user experience can be established since they can end up landing straightaway on this page from the search engine results, making it much easier for them to buy online or submit a form for more detailed information.

Using proper keyword rich title tags on each page

Keywords are essential since they dictate the overall focus of the page itself. Keywords in the title tag of the browser and are one of the crucial aspects used by search engines to regulate the content of a page. Thus keywords that the client wants to rank for should be used instead of including the company name in the tag. It will render the client a substantial dominance for being ranked in the search engines.

Using correctly formatted, clean and human-readable URLs

Use of underscores in the URL should be avoided strictly. Using underscores can cause Google to see words in the URL string as one big word and hamper the ability for people to find the site through a keyword search. So instead of using the underscore, dashes can be used in the URLs. If you’re using a CMS (content management system) like Word Press, you can use a custom permalink structure, and Word Press will generate a correctly formatted URL automatically.

Removing Stop Words from URL

“Stop Words”, are words that are likely to be ignored by most search engines, in particular, Google, when a search request is processed. These are usually common words such as I, the, it and what If you are using Word Press and have custom permalinks set up, you can download a plugin called SEO Slugs that will help you remove stop words from your URLs.

Using Ordered and Unordered Lists

Listing items with the appropriate ordered or unordered lists recommend search engines to consider every item and treat it as a correlated asset. To add to this, proper display of items in a list format will also procure significant Web standards. Not only will it have a better look, but also it will behave like a list whenever there is a need to add or remove items.

Using Alt and Title Attributes on Images

It is essential to include alt and title attributes on all the images. Alt tags illustrate the content of images to the search engines. Hence, when a person searches for a specific image this is a vital determining factor for a match.

Using a Robots.txt File

While using Word Press and displaying archive pages, tagged posts, or categories, there is a possibility of being penalized by Google for having duplicate content on the site. Nevertheless, using a Robots.txt file on the website can disclose the search engines, such as Google, not to index the specified directories. Robots.txt is a text file, that can be placed on the site root. For more information regarding creating a Robots.txt file, please check out https://www.robotstxt.org/

Optimising Page Titles

Optimising the page titles is another pivotal step in good SEO practices. Here are a few steps that can be implemented for optimisation:

It should be made sure that the important keywords occur within the first 60 characters of the page title

Unless and until a brand or company is actually renowned, apparently it is most suitable to put the title of the specific page first and the name of the site or company last in the page titles.

Moreover, page titles that arouse passion, make queries, or promise to solve a problem should be written.

Conclusion

Always stay away from black hat SEO and follow white hat seo techniques. Your keyword might rank high in search engine results but in the long run, the website will be blacklisted by search engines. So, be patient as it takes some hard work and a little sweating.

Link building or off-page SEO is also an appropriate way to improve SEO. There are many more advanced and technical SEO techniques out there, but transparent and straight forward things which are as easy as pie should be focussed first that can give a boost to the site SEO. Therefore, by taking reference from the above steps, clients can be provided with the best possible opportunity to generate sales and profits from search engine rankings. This is exactly how SEO works.

October 12, 2020
Remove meta generator from Joomla Head Tag
As Joomla CMS by default has a meta generator tag which shows that the website is developed using Joomla platform. For security, the purpose is it important to hide the meta generator joomla tag from the source code and stop letting users/hackers to know which version of CMS you are using. You can do the following to remove Joomla generator tag.

How to see the meta generator tag?

You can very easily find the meta tag generator in the page source code inside Joomla head <head></head> tag. To view the HTML source code :
- Open the Joomla website in Firefox or Google Chrome browser.
- Right Click on the webpage and view source code.
- On top of the source codes, you will find the following
```
<meta name="generator" content="Joomla! - Open Source Content Management" />
```
How to remove Joomla meta generator from head?

You can remove Joomla generator tag from the Joomla website by either adding a few lines of code to the index.php file of the active Joomla template or by simply using a third-party plugin which will need no modification to any of the files.

To remove the meta generator tag using code
1. Using your hosting cPanel or FTP open the template index.php file located at templates/YOUR_ACTIVE_TEMPLATE/ directory.
2. Edit the file and add the following custom code into the <head> tag.
```
$document = JFactory::getDocument(); $document->setGenerator('');
```
1. Save the file after adding the code.
2. On clicking any of the menu items of the Joomla website, you won’t find the meta tag anymore.
After Joomla update/upgrade if template gets updated, you might lose the changes that have been done to the template core files. So it’s better to use a third-party plugin.

To remove the meta generator tag using Joomla Plugin

As you know that we can install third-party plugins into Joomla. The simplest way to remove the tag is to install one. Just download, install and activate the plugin does the work.
We have recently developed a free Joomla Plugin called Remove Tag Generator which can remove both generator meta tag as well as the Robots meta tag from the Joomla source code. The plugin isn’t available in Joomla Extensions Directory. So, you can also search for other similar plugins and install it into your Joomla website.
Download the free Remove Tag Generator Plugin for Joomla 3.x

Download Plugin

Will removing of Joomla meta tag generator impact SEO?

No, removing the meta tag generator will have any impact on Joomla SEO or any changes in the ranking of the website or the pages in Google.
October 11, 2020
How to Uninstall Joomla?
Sometimes you may want to uninstall Joomla from the server for one of the following reasons:
- You want to move the Joomla website to another server and you want to use the current host to delete all information related to the website.
- There was a problem with your initial installation and you want to redo everything from the beginning.
- You just want to get rid of your Joomla website!
Unlike installation, there is no such method to uninstall the Joomla directly from the server. Uninstall of Joomla is done manually. For this, you need to delete all the Joomla files and drop the MySQL database that has been created during installation.
- Well, the process is very simple, here is what you can do:
- Log in to the FTP of your website and delete all Joomla folders and files.
- Make sure you do not delete folders that do not belong to your Joomla website.
- If you have installed a lot of extensions and/or a lot of images/files on your website, this process may take a long time.
- Go to phpMyAdmin and delete the database containing the data of the Joomla website.
- Make sure not to delete shared databases (databases shared by different websites, the only difference is the table prefix). Go to the “Cron Jobs” page (or Cron Manager) in cPanel and delete all cron associated with the Joomla website.
Generally, it takes a lot of time to delete the files through FTP, so its recommended to remove data through host manager (ex: Cpanel, Plesk).

How to uninstall Joomla from cPanel?

If you have installed the Joomla through any of the Joomla website using Softaculous an auto-installer in cPanel, then you can uninstall the Joomla in a single click. Softaculous is a commercial script library that automatically installs commercial and open source web applications onto websites. Most of the hosting provides like Godaddy, Siteground and Hostgator provides cPanel with Softaculous in it.
If you need help uninstalling the Joomla website, or if you think the process is daunting, then we will help you. Please contact us and we will serve you.

Summary

If you are afraid to perform this process, please don’t do it and seek help from a Joomla professional.
Remember, if something goes wrong, it will definitely go wrong! Be careful while you delete the files or folders.
If you are not sure about a file or directory, please do not delete it, and then seek the help of a Joomla professional again.
This process does not delete the email account associated with your Joomla domain.
October 10, 2020
Use 301 Joomla Redirect for non www to www and vice-versa
Joomla Redirect is important when you change some URL or direct http to https. Like physical addresses, your URL can change. If you change it, your frequent visitors and regular users might have a hard time finding it as the old and new addresses are separate. To avoid this, you can use 301 redirects. Simply put, a redirect will effortlessly “direct” the user (and the crawlers) to their new URL when they visit outdated URLs.

Why is “301 redirect” useful?

Suppose your website has an affiliate program, and you can find detailed information about the program at www.example.com/affiliate. But recently you changed the site structure and the permalink structure was also reorganized. Therefore, the “member” page has a new address: www.example.com/affiliate-program. As a result, because the URL has been changed, users who bookmarked the “Members” page with the old address will receive a 404 error. This awkward situation can be solved by 301 redirection. Joomla provides a built-in feature for this, called URL redirection.
It is also useful if you want to maintain site authority and SEO weight while moving the content to another page. The bot of the search engine will visit the old URL, redirect, and crawl the new page while maintaining the weight of the old URL.

Joomla 301 Redirects

Joomla uses a built-in plugin called Redirect to handle 301 redirects. You only need to follow a few simple steps to enable 301 redirects for any URL on your Joomla website.
Redirection of Joomla website can be also be done by modifying and editing the .htaccess file in the server. But many of us face problems while writing exactly the redirection code. Recently we found a website which can help us generating any .htaccess code, may it be non-www to www redirection, 301 redirection or 404 errors.
Generate Redirect Code

Joomla Redirect non www to www and www to non www

For SEO reasons, it is better to redirect your site’s url other than www to www or vice versa.
For example, when trying to access our site through https://infyways.com, you redirect to https://data.infyways.com/new.
Note the “www” in the second URL. Technically, the version without www and the www version are two different domains. So redirecting one to another improves our SEO. Google and other search engines won’t have to worry about two different domains.
This tutorial will show you how to redirect the entire Joomla website to non-www or www.
- Open the default .htaccess file from your Joomla folder and find the following
```
RewriteEngine On
```
- To redirect non-www to www, add the following code below it:
```
RewriteCond %{HTTP_HOST} ^yourdomain.com [NC]
RewriteRule ^(.*)$ https://www.yourdomain.com/$1 [L,R=301]
```
- To redirect non-www to www, add the following code below it:
```
RewriteCond %{HTTP_HOST} ^www.yourdomain.com [NC]
RewriteRule ^(.*)$ https://yourdomain.com/$1 [L,R=301]
```
If none of the above methods work for you, please check if you are on the IIS server. If so, please try this tutorial.
October 10, 2020
How To Speed Up WordPress Website?

A WordPress blogger’s absolute delight lies in the heavy traffic he manages to capture on his blog. When you as a blogger see a lot of likes and, views you know your blog is working. But, this same traffic could be the reason for your WordPress going slow. The problem also could be inefficient coding being present on the site because of which the blog runs slow. The bottom line is that a slow blog is definitely not a good sign and, it is time to get it running fast. There are a few simple pointers which if followed would give you a good running site along the line.

Upgrade with Releases

The WordPress site keeps upgrading itself with the latest versions. You, as a blogger, should be aware of the latest running version of WordPress and, update your PC or laptop with the same. Chances are that the older versions have coding that does not run fast anymore. The capabilities of the older version would be different and, they would be upgraded in the newer versions. So, keep improving your WordPress version with the new release to keep your blog running fast. Of course, WordPress plugins also keep releasing their latest versions. Make sure you are updated with those versions too.

Check for Unused Plugins

Unused plugins can also be a cause for your blog running slow. Every plugin has a lot of script and code associated with it. When these plugins go unused, the script and code can overload your blog. This could cause your blog to run slow. It is very necessary to keep a check on the plugins being used. If you feel some plugins are of no use to you, make sure you remove them. It would help you fasten your blog a bit.

The Code Cleaning

Issues that need to be resolved within the code could help fasten your blog. Some bloggers have a habit of using a lot of space while coding their blogs. If you are one of them, check for these spaces and reduce them. They could be a significant reason for slowing your blog. Do not fill in your header with a lot of code. Get some in the body text too so that your blog runs just about perfect. Shorthand CSS is another way of getting the code a bit concise and, making the blog faster. Codes should be checked for in case you feel the blog is running way too slow.

Minimize the Queries

The PHP queries would also slow your blog a bit. For example, if a reader loads your blog and, there is a PHP query that is being resolved in the midway, the loading would take some time. It is better to avoid or lessen the questions while loading your blog. It would help you in a lot of ways.

Whenever you feel your blog is running slow, check on to these pointers for an answer.

September 30, 2020
[Fixed] MySQL Database not running XAMPP 7.2.31 macOS
After installation of XAMPP on macOS when you try to start the MySQL Database using the Application Manager, you might face issues with running it. I spent hours to change the port and did everything. But finally, the following steps helped me fix the issue.

Step 1

Go to the Application > Utilities and Open the Terminal. Once you open the terminal, paste or type the following command to close if MySQL is already running. Enter the user account password if it asks for your macOS user.
```
sudo killall mysqld sudo
```
Step 2

Once you kill the MySQL process, start it again using the following command.
```
/Applications/XAMPP/xamppfiles/bin/mysql.server start
```
If it doesn’t work, change the permission of the file /Applications/XAMPP/xamppfiles/etc/my.cnf from ‘read-only’ to ‘everyone’ and then start the MySQL from XAMPP Application Manager.

You can also set the Port to 3307 by clicking on the Configure button in the XAMPP Manager.

Conclusion

XAMPP Manager is easy to use and configure. But sometimes you might face issues with starting apache and MySQL due to configuration or conflict of the port. Changing the port and restarting the services always help in fixing issues with XAMPP application manager. If you are still struggling with starting any of the XAMPP services, leave a comment below. I will get back to you as soon as possible and help you in running the services.
July 23, 2020
10 Background Video Shopify Themes That Will Help To Convert Site Users Into Customers
Hi! Are you looking to create an online store of your own? Or are you seeking to establish an online presence for a physical store you’ve already built? In any case, I’ve got you covered. Below you’ll find a list of 10 awesome the Shopify themes with video. Other than being designed specifically for online stores, those templates have another thing in common. And that thing is the usage of the background video.

Background video as a cool design choice

Background video is a really cool design element that can make a website a million times more attractive. Once someone enters your resource, their attention will be instantly drawn to whatever you’ve chosen to show them. That’s just how a motion picture works. Let’s say you own a store that sells snowboarding equipment. A background video with beautiful mountain landscapes, people enjoying themselves, riding snowboards and doing cool tricks will fit your site perfectly. It will both look good and encourage people to purchase your merchandise so they can be just like the people in the video.

Shopify themes as a way to kickstart your store

If you want to build a successful website for your store quickly, a Shopify theme would be a perfect choice. They are easy to install and service, and come with sufficient functionality even for the neediest of shopkeepers. Check out the video below if you want to find out more about those. And when you’re done, feel free to go over the themes I’ve collected for you!
Shoe Store Responsive Shopify Theme

Shoe Store is a clean one-page template design to help create a fully-featured and conversion-optimized website with minimal efforts.
- Despite its design looking simple and minimalistic, it offers a wide selection of useful tools like Cloud Zoom, Olark Live Chat, Product Gallery, YouTube video, Ajax cart, and many others.
  
  The special offer top panel with a counter will help improve your conversion rates and draw your customers’ attention.
  
  The theme also utilizes a Sticky menu as well as a Back to top button as a means to make navigation more intuitive and comfortable for your customers.
Details | Demo

Extreme Shopify theme

This beautiful theme provides a visually attractive and functionally powerful design for your online sports store.
- A skilful mix of blue and orange elements along with diamond shapes and skew lines in different videos as well as page-wide sliders and background video will add a vibrant touch to your site’s look.
  
  A multi-column menu fixed to the top of the layout allows your visitors to browse your merchandise in an accessible and attractive way.
  
  There is also a built-in color switcher that you can use to quickly swap colors of any element or your page’s background.
Details | Demo

Tea Store Shopify Theme

Build an engaging and easy-to-navigate interface for your tea store with this template.
- Its full-screen header along with background video will present your inventory in a visually appealing manner and definitely catch your visitors’ attention.
  
  The layout features parallax and hover effects as well as a card-based content structure and feels dynamic and engaging.
  
  A burger menu that opens into a sticky sidebar gives access to menu categories, currency switcher, contacts, login, and registration options and makes navigation intuitive and comfortable. It is also fixed to a semi-transparent bar along with Ajax cart and a search field.
Details | Demo

Toys Store Shopify Theme

This theme’s bright design with contrasting colors fits the toy store niche perfectly and will welcome all of your potential clients to your store.
- All products are wisely arranged into categories and are easy to find with the help of a filtered search.
  
  All of your content will be neatly organized in the layout that is oriented to create effective visuals while remaining extremely user-friendly.
  
  The theme is fully responsive and SEO-optimized, which means your site will look outstanding on all screen resolutions and will not be lost between thousands of search results, regardless of the search engine used.
Details | Demo

Pet Store Shopify Template

This theme was created for online stores that specialize in pet supplies.
- It uses a clean background with bright orange elements which is a trick to guide your visitors’ eyes through your pages and stimulate them for action.
  
  Playful typography fits the template perfectly well.
  
  Banners with images of cute animals help create a positive mood on the page and will surely appeal to the tastes of all animal lovers.
  
  Your featured products will be displayed in four columns and you will also have the ability to utilize Google map and social media blocks to promote your store.
Details | Demo

Flower Shop Responsive Shopify Theme

This theme’s design was specifically crafted for an online bouquet boutique.
- Its layout is straightforward and user-friendly and is aimed for commercial websites.
  
  It is optimized for search engines and will ensure that your customers will not have any difficulties finding your website.
  
  Its design is fully responsive and will look pixel-perfect on any known device and screen resolution.
  
  The template also uses Parallax animations which help make your website’s user experience much more engaging. Besides, it also makes it much more visually appealing.
  
  A useful admin panel will let you manage your content in a simple yet effective interface.
Details | Demo

Organic Cosmetics Shopify Theme

This template is a perfect solution for any beauty-related business.
- Its full-width slider and bold visuals are sure to capture your visitors’ attention.
  
  It is packed with awesome features that are undeniably helpful for creating a successful online store like custom page templates, alternative module layouts, commenting system, online chat, newsletter subscription, live search, social options, and many others.
  
  You don’t need to be a professional coder to install and modify this theme since it has a powerful admin panel that is both helpful and easy to use.
  
  Parallax effects are also present on the background and will add to your websites overall respectability.
Details | Demo

Fruit Shop Shopify Theme

If you are looking to create a truly effective web design that will captivate users with its clear structure and visual appeal, you should definitely consider this template.
- It uses colors that are pleasant to the eye and careful implementation of white space brings balance to the overall look.
  
  Circular elements and ghost buttons give the theme a modern, refined feel.
  
  A dropdown menu, advanced search bar and a handy back to top arrow will improve your site’s usability.
  
  Social share buttons that are placed at the bottom will encourage your visitors to tell their friends about your services in a convenient manner.
Details | Demo

Fashion Online Store Shopify Theme

If you’re looking to create an online fashion store, this template would be the right pick for you.
- It comes with a fixed menu that houses all your product categories and makes navigation as simple as can be.
  
  It is fully responsive which means your site will adjust to any screen resolution without losing quality.
  
  Lazy load effects reduce loading times and help make your site’s user experience smoother.
  
  At the top of the page, you will find a full-width gallery with parallax effects which give you a perfect opportunity to show off your collections.
Details | Demo

Charming Jewelry Shopify Theme

This theme’s outstanding design is perfect for creating a platform to sell your jewelry products.
- The stunning imagery of jewels and models wearing them will definitely attract your visitors’ attention and stimulate them for further interaction.
  
  The content parts are evenly divided by brilliant visuals which will make your site a please to browse through.
  
  A blend of dark and light tones creates an elegant harmony that is pleasant to the eye.
  
  An advanced theme options panel will let you manage even the tiniest of details and customize the template completely to your own liking.
Details | Demo

Engaging parallax effects

Have you noticed the other thing that all those templates have in common? That’s, right, all of them make use of parallax effects. It’s another cool trick up the designers’ sleeves to make your site even more engaging. I’ll tell you a little more about it.

Parallax effects are created by sets of moving pictures, one on the background and one on the foreground. As you scroll, the foreground moves faster than the background, creating a feeling of depth. While not being true 3-dimensional imagery, it still looks very cool and is an awesome design tactic. It really adds to your site’s user experience.

For more parallax shopify themes, check out the vendor’s website.

That’s it for today!

I sincerely hope I have been helpful in any way to you in this article. If so, feel free to leave a comment! I would love to hear about your business successes!
July 22, 2020
How to show Heureka Reviews on your website?
If you are searching to implement or export the heureka reviews into your website then the first thing which is required is the XML file. The XML file provides information such as
<review> <rating_id>XXXXXX</rating_id> <source>regular</source> <unix_timestamp>1453155494</unix_timestamp> <total_rating>5</total_rating> <recommends>5</recommends> <delivery_time>5</delivery_time> <transport_quality>5</transport_quality> <web_usability>5</web_usability> <communication>5</communication> <cons> <![CDATA[Txt]]> </cons> <summary> <![CDATA[TEXT]]> </summary> <order_id>123</order_id> </review>
The above XML needs to be parsed to show the reviews.
We can get the path for the XML file from the Heureka website. The XML file path looks like this
https://www.heureka.sk/direct/dotaznik/export-review.php?key=XXXXXX
or
https://www.heureka.cz/direct/dotaznik/export-review.php?key=XXXXXX
Recently we have developed a Custom Joomla module for one of our clients. The module has a feature to show the Heureka Badge as well as the latest reviews, ratings and other information. These information are pulled directly from the XML file in real time.

Joomla Module Parameters

The client wanted to have the option to add his XML URL, Minimum height of each testimonial and the badge. We have provided the options in the module backend.
Other features like data, time, individual ratings for transport quality, recommendation, website usability, communication and other options can also be added as per the requirements.

The same features can also be implemented for any CMS like WordPress, Magento , OpenCart or custom PHP development.

This is how it looks like

The testimonials styles can be changed with all color and font options. As per the customer request the number of testimonials can be changed and sliding feature can also be implemented to it.
Want to Heureka your website?

Are you looking for someone to implement Heureka Reviews on your website? Just fill in the form and get started!
July 13, 2020
Guide to choose the best WordPress Theme for your website
Are you wondering how to pick the best WordPress themes of 2023 for your website?

There are literally thousands of WordPress themes out there – both paid and free versions! And picking a good WordPress theme can make or break the entire look of your site. Choose a good one and your website will look absolutely delightful and be compatible with all devices! Pick an erroneous theme and, well, your site won’t be so propitious.

The theme is the backbone of every WordPress Site. In a WP site, the theme plays the most important role – not just in how the website looks, but also how effectively it performs, loads, and functions. WordPress has an endless number of themes, all catering to different types of websites and different markets.

So picking a theme in 2023 means it should unconditionally complement the contents of your site and make it run smoother, faster, and rhythmic. For example, if you are posting a social or political blog on your site, then you must go for a theme that boosts the readability of your pages.

Why Choosing Right WordPress Theme Is So Crucial?

Today, WordPress is the most popular and comprehensive Content Management System for web developers, bloggers, designers, and businesses.

And when it comes to developing a WordPress website, the theme plays the most crucial role here.

From making your website look eye-catching to boosting website usability and functionality, rightly chosen WordPress themes can make your site more resourceful and operational.

Talking about the importance of a good WordPress theme – if you are not yet aware of it, here are some points to note down:
- WordPress theme provides Multiple Website Usability to developers
- It enhances the functionality, speed, and page loading of the site.
- It provides faster loading effects to your users.
- A new and wisely chosen theme keeps your site up-to-date always.
- You can have error-free experiences while developing websites on WordPress.
- The Latest WordPress themes hold the treasure of specifications and features for tech-savvy developers.
- It provides comprehensive and easy multi-browser supports and compatibility.
- A good theme always optimizes your webpages for search engines and social media platforms.
Most Important Traits Of WordPress Themes For 2023 Websites

In terms of features, specifications, and functions; WordPress themes are categorized into two varieties, i.e. Niche-Based and Multipurpose! While a niche-based theme is dedicated to specific industries, like a specially designed restaurant theme for the website of your eateries; a multipurpose theme is extremely flexible for all kinds of different websites.

However, regardless of their types and categories; the best WordPress themes should have some must-have features and traits. If you are looking for a good theme for your WordPress website; then make sure to check the essential features beforehand.
- Responsive Designs: The theme design you’re picking must be responsive to every mobile browser and must be retina-ready. It will make your site look eye-catching on all devices with different screen sizes and browsers.
- Speed, Functionality & Performances: Speed, functionalities, and performances of your website completely depend on the theme you choose. So make sure to pick a theme with super-fast page loading and elevated user experience
- Page Builder Compatibility: The theme must be compatible with all the essential and popular drag and drop page builders of WordPress. It will help you creating your own, custom landing pages whenever you need it.
- SEO Optimization: Websites in 2020 are all about SEO-friendliness. The WP theme must come pre-loaded with all advanced SEO practices so that your site can achieve higher ranks in search results of leading search engines.
- Social Media Friendly: The WordPress Theme must have secure integration with social media platforms like Facebook, Twitter, Instagram, YouTube, Google+, and Pinterest. It will increase the reach of your website and sharing content will also be easier.
- Plugins Compatibility: Plugins are essential to enhance the functionality of a WordPress theme. Alongside pre-loaded plugins, WP theme must be further customizable to meet specific and varying needs of the site.
- Upgrade & Support: Themes with support and auto-upgrade are two of the most seeming no-brainer features which can work as the backbone of developing and maintaining a WordPress site. These features make the theme useful in the long-run.
Dos & Don’ts Of WordPress Theme Selection

Dos
- Do make a list of your anticipated theme features in advance
- Do research about your niche market and targeted customers before choosing a website theme
- Do explore similar kind of themes that suit your niche market
- Do invest in good design, loaded with advanced features
- Do choose themes with customized plugins and responsive designs
- Do choose a theme that works out-of-the-box for your targeted market
- Do focus on adding SEO < your title> tags in the theme
- Do add some interesting options in your ‘404 error pages’ to allure users
- Do make sure your theme folder to have all basic files
- Do utilize template tags for the betterment of the site
Don’ts
- Don’t Pick A Overstuffed Theme, cluttered with unwanted features
- Don’t skimp on credentials of the theme
- Don’t hard code occupied URL’s into the themes
- Don’t forget to check the navigation drop-down codes while picking the theme
- Don’t choose a theme with Wasteful Google Fonts and Widgets
- Don’t go for a theme with compromised or slackened web security features
- Don’t pick a theme where users have to rely on multiple plugins simultaneously
- Don’t overlook RSS Integration of the theme
- Don’t overlook the simplicity of the theme designs and colors
- Don’t release a WordPress theme on a website without a panel option
Conclusion

The variety of themes available for WordPress website development is endless and thus, it can be a little overwhelming to pick the best one. These days, WP Themes seem to be just everywhere you roll your eyes. However, focusing on some essential features can help you make the best choice. While responsive design should be your top priority for WordPress theme selection, analyzing other features closely will help you get a comprehensive and niche-friendly package for your site.
June 28, 2020